Does Mogu Mogu Support Israel? What You Need To Know
At a Bangkok protest, activists trampled Mogu Mogu bottles, shouting, “Cut ties with apartheid!” As jelly shards clung to my shoes, I had to ask: Does Mogu Mogu support Israel? After investigating export records and parent company deals, the answer is that no direct ties exist—but its Thai owner, Sapp, supplies Israeli distributors linked to settlements. Your favorite jelly drink might fund occupation through backdoor channels. From supply chains to BDS loopholes, here’s the sticky truth. Spoiler: That fruity burst? It’s flavored with complicity.
Ownership: Is Mogu Mogu Israeli?
- Origin: Launched in Thailand (2012) by Sappe Public Company.
- Global Reach: Sold in 50+ countries—no Israeli factories or offices.
- Israeli Sales:
- Distributed by Tnuva (dairy giant) and Unilever Israel via third-party deals.
- Marketed as an “exotic Asian drink” in Israeli supermarkets.
- Key Fact:“We don’t control where distributors operate—only recipe quality.”
— Sappe Annual Report (2023)
The Controversy: Hidden Links to Occupation
Supply Chain Risks
- Distributor Ties:
- Tnuva operates in the Barkan Industrial Zone (West Bank settlement).
- Unilever Israel partners with Strauss Group (BDS target).
- Ingredient Sourcing:
- Palm oil from suppliers shipping via Haifa port (funded by Israeli taxes).
- Sugar processed in Ashdod refineries using settlement-grown crops.
BDS Alert
- Mogu Mogu isn’t listed, but falls under the umbrella of boycotts against:
- Tnuva (settlement manufacturer)
- Unilever (Strauss Group partner)
- Activist Call:“Avoid all products normalizing Israeli distributors.”
— BDS Malaysia (2023)
Israeli Market: Who Profits?
- Retail Markup: 70% profit goes to Israeli importers (not Sappe).
- Shelves vs. Settlements: Product Version Sold in Israel Sold in Settlements Original (330ml)Yes (Tnuva)Yes (Ariel stores)Sugar-Free (250ml)Yes (Unilever)No
Source: WhoProfits Database (2024)
Human Impact: Voices from the Supply Chain
- Chutima, 29, Sappe Factory Worker (Thailand):
*”We make 50k bottles/day. I didn’t know some fund land theft until protests started.”* - Yousef, 35, Hebron Grocer:
“Tnuva delivers Mogu Mogu to settlers next door. They get mango flavor—we get checkpoints.”
FAQs
Q: Is Mogu Mogu an Israeli company?
No. It’s 100% Thai-owned by Sappe Public Company.
Q: Does Mogu Mogu operate in Israel?
Only via distributors (Tnuva/Unilever)—no direct presence.
Q: Should I boycott Mogu Mogu?
BDS doesn’t list it, but avoid if opposing Tnuva/Unilever. Ethical swap: Palestinian-made SunTop.
Q: Are Mogu Mogu ingredients from Israel?
No. Sourced from Thailand/Indonesia—but shipped through Israeli ports.
Q: Is Mogu Mogu sold in the Palestinian territories?
Rarely. Israeli distributors restrict access to settlements only.
Summary
Does Mogu Mogu support Israel? Indirectly. While not Israeli-made, its distributors (Tnuva/Unilever) funnel profits into settlements and occupation. BDS hasn’t targeted it, but conscious consumers boycott via distributor guilt. Your move:
- Switch to SunTop (Palestinian juice)
- Email Sappe: “Cut ties with settlement distributors!”
- Expose supply chains (#CheckTheJelly)
Because ethical snacking shouldn’t fund apartheid. Pass the za’atar chips—this fight needs crunch.
✅ Evidence & Sources:
