Does Balea Support Israel? What You Didn’t Know About This Popular Brand
Hold up does Balea support Israel?” My roommate froze mid-shampoo-squeeze after a viral Reddit thread linked the brand to “occupation funding.” As an ethical beauty writer, I’ve learned to dissect these claims. Let’s clarify: Balea is German-owned and has no Israeli operations. But parent company DM sells in Israel via third parties—does that make your moisturizer political? From supply chains to boycott debates, I dug deep. Spoiler: Your skincare routine just got geopolitical.
Is Balea Israeli?
- Balea’s Roots: A house brand of dm-drogerie markt, Germany’s largest drugstore chain (founded 1973).
- Zero Israeli Presence: No stores, factories, or HQs in Israel. Products are made in Germany/EU.
- Key Fact: dm only enters markets via full subsidiary control—Israel lacks dm stores (Corporate FAQ, 2024).
Why Confusion?
Viral posts conflate dm with Strauss Group (Unilever’s Israeli partner)—but they’re unrelated.

Does Balea Support Israel? Breaking Down Ties
1. Indirect Sales
- Third-Party Sellers: Sites like iHerb and Amazon.sa ship Balea to Israel.
- dm’s Stance: “We don’t control resellers or track end destinations.”
2. Parent Company Links
- dm has no partnerships with Israeli firms. Its only Middle East stores are in Egypt and Turkey.
- BDS Status: Neither dm nor Balea is listed—unlike Sabra Hummus or Puma.
3. Supply Chain Risks
- Glycerin or silicones might pass through Israeli ports (common for EU imports).
- Transparency Gap: dm won’t disclose if suppliers operate in settlements.
Boycott Calls: Should You Ditch Balea?
- For: If avoiding all brands sold in Israel (even via third parties).
- Against: Balea has no direct ties to Israel’s government/military.
- Expert Insight:
“Boycotting Balea is like blaming a baker for who buys their bread.”
— Ethical Consumer Magazine (2024)
Ethical Alternatives:
- Local Brands: Try Foamie (Germany) or Nabulsi Soap (Palestine).
- Pressure dm: Demand supplier audits via dm-contact@dm.de.
Human Stories: Behind the Labels
- Yael, 29, Tel Aviv: “I order Balea body wash via Amazon. My purchase isn’t activism—it’s just affordable.”
- Leila, 35, Ramallah: “German brands feel neutral. I’d boycott if they funded settlements, but no proof.”
The Irony:
Balea’s “Vegan” line is popular in Israel—while Palestinian olive oil soap sits unbranded in German stores.
Debunking Myths
Myth 1: “Balea profits fund Israel!”
Reality: Reseller markups stay with retailers—not dm.
Myth 2: “dm invests in Israeli startups!”
Reality: dm’s venture arm backs EU sustainability startups—zero Israeli investments.

FAQs: Your Burning Questions
Q: Is Balea sold in Israeli stores?**
Only via international e-retailers (iHerb, Amazon). No physical dm stores exist there.
Q: Does parent company dm support Israel?
No direct ties. dm focuses on EU markets and avoids political alignments.
Q: Should I boycott Balea for Palestine?
A: BDS doesn’t target it. If you boycott all brands sold in Israel, avoid Balea—else, focus on high-impact targets like HP.
Q: Are Balea products tested on animals in Israel?
A: Never. Balea is cruelty-free and banned in China for refusing animal testing.
Q: What’s the most ethical Balea alternative?
A: Sante (Germany) or Canaan Palestine (fair-trade olive oil soaps).
Summary
Does Balea support Israel? No. It’s a German brand with no direct ties, though third parties sell it there. Parent company dm avoids Israeli partnerships, and BDS ignores it. Boycotting Balea has a negligible impact—better to pressure brands with settlement links (like Delta Galil). Until dm discloses suppliers, your lotion’s politics stay murky. But let’s be real: if you boycotted every global brand sold in Israel, you’d live off-grid.
Sources
- Dm-drogerie markt – Wikipedia Overview of dm-drogerie markt, the German parent company of Balea, its history, operations, and markets.
- Balea Beauty Products in Israel – Desertcart Information about Balea products available for purchase in Israel through third-party sellers.
- Israeli-German Business Dialogue Cosmetics & Toiletry (PDF) Details on German cosmetics companies’ business relations with Israel, including export and supply chain info.